Inspired by Starbucks

Picture from Arturo

Mr. Gramling’s Flamingo Road Church, which has a weekly attendance of 8,000, is based in Broward County, Fla., where he records his sermons on DVD for screenings here, as well as at three branches in South Florida. Each church uses the same distinctive music, banners and logo — a white cube bisected by a black curving road. Mr. Gramling says he tried to copy the success of Starbucks by assembling a creative team to hone “the look, the feel, the branding idea, of what Flamingo Road is.” Like Starbucks, Mr. Gramling is thinking big. His goal is 50 churches world-wide, 100,000 members and a $150 million-a-year budget.

From inspired by Starbucks from the Wall Street Journal.

Flamingo Church is an example of a church which is influenced by the Purpose Driven model (its minister has written on this here). We’ll be talking about this, as well as other models of church including the emergent church on Thursday. This is a taster to get you thinking before then…